LOS ANGELES – SWR Data, an adult market research firm led by industry veterans Mike Stabile and MelRose Michaels, has released data from its upcoming 2024 State of the Creator report, illustrating trends in AI adoption by creators.
The 2024 State of the Creator Report will be released later this fall, with expanded data on current industry demographics, revenues, platform adoption and behavior, as well as longitudinal data related to the previous 2022 State of the Creator Report.
According to research from SWR Data, nearly two-thirds of adult content creators (62%) now use artificial intelligence tools to grow or run their adult content businesses. The data comes from a survey of more than 400 working adult creators conducted in July and August.
“Despite widespread adoption, adult AI use so far defies those who fantasized (or feared) a tidal wave of AI influencers replacing actual creators,” a representative explained, adding that only 8% of makers who use AI, “digital twins” or other interactive AI versions of themselves.
“Most creators using AI use it for content or inspiration for shoots (80%), and about a quarter of creators (28%) using AI have generated AI adult content,” the rep added . “Around 1 in 5 (18%) have used AI to chat with fans.”
According to the survey, opinions about AI within the adult creator community are evenly divided, with about as many people viewing the technology positively (36%) as negatively (37%).
“However, those who use AI in any capacity are significantly more likely to feel positive about the technology and be open to expanding their use of AI,” the representative said.
Michaels explained that the SWR survey data contradicts many of the narratives surrounding AI and adult creators.
“There is so much money being invested in adult AI right now, and platforms would do better to understand that creators are more interested in an extra pair of hands than a sixth finger,” she noted. “We’re seeing some really compelling data about who is using AI and how they are using it.”
A copy of the 2024 State of the Creator report on publication will be available by joining the SWR mailing list.
To learn more about partnering with SWR Data to better understand the adult creator market, please contact info@SWRData.com.