BRISBANE, Australia – Gifting platform YouPay has released the results of its Spring Creator Survey 2024, highlighting the key activities and needs of creators using gifting as a way to increase engagement with their fans.
The survey was conducted over a two-week period and received more than 200 responses from creators in 23 countries.
“This is our first survey and we plan to conduct it quarterly to get a sense of what’s important and keep an eye on key trends within the maker community,” said CEO and founder Matt Holme. “Our research provides an excellent opportunity to capture the collective voice of makers and provides valuable input into future product development for us and any platform focused on supporting the maker economy.”
Of the creators surveyed, 46% were adult content creators, while artistic and educational content together represented 30%. X was the most popular platform for creators, with 33% reporting they use X, while the combination of X plus TikTok proved to be the most popular social media mix at 21%, followed by LoyalFans was the most popular paywall platform among creators who responded at 23%, with OnlyFans coming in second at 18%, and 56% of creators said they use multiple paywall platforms to distribute content.
Head of Creator Relations Victoria Gagliardo-Silver said: “This survey is the first of its kind to specifically target creators who use gifting as part of their off-platform monetization strategy.”
Holme added: “Surveying our existing and potential users is a great way for us at YouPay to lead the conversation with the creator community to understand how we, and other platforms, can meet their demands. The creative economy is changing and evolving rapidly; However, what is clear in all our engagement with creators is that privacy, security and professionally managed platforms are essential to building trust for both creators and their fans.”
For more information visit YouPay.co.